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In my previous article, we looked at creating unique an accurate page titles. In today’s post, we say focused on the importance of Meta tags in SEO content of a web page.  A Meta tag gives descriptive identities to web pages. It gives Google and other search engines what the page is about. A page’s title may be a few words or a phrase but a page’s description Meta tag is usually a sentence or a short paragraph. The description Meta tag is usually placed within the <head> tag of your HTML document. Description Meta tags is very significant because Google and other search engines use them as Snippets for your pages. All descriptive Meta tags should be related to the content on the page and every page should have a unique descriptive Meta tag. Meta tags help greatly in improving a web page’s rankings in search engines. Given these, SEO experts and small business owners should consider the following guides.

First in Ghana, in SEO, generic descriptions like “this is a web page…” or “page about Hyundai cars” should not be used for every page. Also, SEO experts should avoid describing Meta tags with only keywords and also refrain from copying and pasting the entire content of the document into the description Meta tag. Also, experts should avoid using a single description Meta tag across all of your site’s pages or a large group of pages.

Meta tags are the descriptive identities of every web page and as such should be crafted aesthetically and factually to improve your web page’s ranking on search engines.

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