What are website audits and its benefits to your business?

 In Enter Resource Planning

Introduction

Websites are supposed to serve as a marketing tool that can help you increase the sale of your product and also tell people about your personality globally. It is also supposed to serve as a free hardworking worker whom you do not pay any monthly wages yet works 24/7 without getting worn out.

Is your website acting as its intended purpose? Does it represent your corporate branding culture and does it contain all the essential features such as a high search engine optimization, great color scheme, a good design and layout that can get people rushing on your site?

This guide will provide you with what a website audit is, its importance, how to undertake a site audit and what GloApps LLC can be off help.

What is website audit?

Website audits evaluate your website and pinpoint its weaknesses, which will then be improved on to make your website better. A website audit evaluates your website for various things from navigation to information quantity and quality. As a website user you should always be thinking of how to create traffic on your website and also avoid some website mistakes like slow loading of pages, broken links, poor color scheme and also incomplete contents of pages. These are some of the problems that visitors hate to see hence they are not enticed to stay on your page for long or even visit your page.

What Are The Benefits of Website Audit?

A website audits is an important tool in correcting website mistakes and also making your website one of the most interesting site. A website audit can help solve some website mistakes like;

  • Grammatical errors
  • Spelling mistakes
  • Slow loading of pages
  • Poor layout of pages
  • Incomplete content pages
  • Bad graphics
  • Code errors
  • Poor color scheme
  • Inoperable contents

Components of Website Audit
Now that you are aware of the importance and benefits of having a website audit, you may wonder how to get a website audit. When auditing your site, pay close attention to the following;

1. Usability 

Understanding and identifying audiences and stakeholders is the first step to creating a highly usable website. This is achieved through:

  • Audience analysis
  • Perception audits
  • Stakeholder requirements gathering

Then, identify key areas:

  • Current web statistics analysis
  • Copy and language usage audits
  • Navigational structures and methodologies
  • Modelingthe user experience
  • User assistance techniques
  • Web response times
  • Broken links

2. Standards Compliance

This involves looking at the current standard of web page coding and mark-up:

  • Appropriate use of international coding standards
  • Current compliance to standards
  • Beyond compliance, looking at well-presented mark up
  • Cross browser performance
  • Cross platform performance
  • Responsive and adaptive performance

3. Accessibility

This analyse your site’s availability to the widest possible audience to maximise economic benefit and ensure legal compliance. This looks at:

  • Analysis of website delivery for adaptive technologies and subsequent enhancements
  • Developing long term accessibility strategies
  • Advertising conformance logos

4. Information Architecture

We will look beyond the navigational structure of a website and analyse the management of information:

  • Use of Taxonomy
  • Meta tagging, including Dublin Core standards
  • Methods for encouraging browsing by subject matter, not simply by navigational structure
  • Search engine ranking and optimization

 

5. Branding

Our audit looks at managing your branding requirements on line:

  • Visual design
  • Branding guidelines
  • Branding and design consistency

 

6. Business Process

Looking at wider business processes and their relationship with the web, we consider:

  • Aligning web strategy to business strategy
  • e-Marketing
  • Site promotion
  • ROI
  • Competitive positioning
  • Analyzing business process and potential benefits of moving these online
  • Application of new technologies to enhance business process

Conclusion
Remember the point, importance and benefits of having a website? The chances are you have a good website, but it is not without its problems. A website audit will help to optimize your site and increase its success.

How can we help?

At GloApps, we help businesses to grow, offering comprehensive digital solutions that are sure to meet the unique objectives of each client. From professional, responsive website design, landing page design, and eCommerce development to a variety of  digital marketing services (notably SEO, PPC marketing, affiliate marketing, social media, professional copy-writing and more), GloApps LLC is your ideal digital digital solutions to work with. Check out our web development services at: https://gloappsgh.com/.
Contact us now +233 302 223 741 / +233 20 962 5256 or fill the form on our contact page a consultant will reach out to you soon.

You can read related articles from: https://gloappsgh.com/blogs
We also design and redesign various kinds of websites including ecommerce sites.

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