WHAT IS SEARCH OPTIMIZATION AND HOW IT BENEFITS YOUR BUSINESS PART 1.
CREATE UNIQUE AND ACCURATE PAGE TITLES
Search Engine Optimization is a technical technique of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. High search engine results in high traffic which ultimately impacts on the bottom-line. Search Engine Optimization Experts are therefore required to improve search engine rankings. Google and other search engines display links to pages it considers relevant and authoritative. Relevant and authoritative implies that the web page has a large number of high quality links from other web pages.
Links are created between web pages due to the relevance of content because search engines wants to display the most relevant content in the search queries of users. Relevance of content starts from the URL of your web page, as well as the page titles. We will begin by enlightening our readers on the creation of unique and accurate page titles.
A title tag is an HTML element that specifies the title of a web page. A title tag also tells both users and search engines what the topic of a specific page is. Themust be within thetag of the HTML document. Each page on your site should have a unique title. Page titles are very significant when users are using search engines because they usually appear in the first line of the results. Words in the title are bolded if they appear in the user’s search query. The title of your homepage can list the name of your website and include other pieces of information like the physical location or some of the page’s main content. Avoid using a single or default title tag across all your web pages or a large group of pages but rather create title tags which are unique for each page. Also, avoid using lengthy titles which mostly contain superfluous keywords. Thus, titles should be brief but descriptive. This is to say that titles make up the content on your web page which is very significant in SEO and improves your rankings on search engines. Do you have any experience or comments of the above post, please share. You can read related articles on our website www.gloappsgh.com.